Marketing Services
According to the American Marketing Association, - "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." A company, which provides marketing services, should be capable of doing all the above listed.
How do companies can support BYOD programmes? There are two basic approaches: “BYO” and “Stipend” models:
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