According to the American Marketing Association, - "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." A company, which provides marketing services, should be capable of doing all the above listed.
In this innovation era, the need of software within the telecom industry has been burgeoning, especially among the telecom service providers.The immense pressure to wipe out operational inefficiencies, improve performance and customer satisfaction is surg
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