A European format for digital transmission. E1 supports signals at 2 Mbps (32 channels at 64Kbps, with 2 channels reserved for signaling and controlling), versus the T1, which carries signals at 1.544 Mbps (24 channels at 64Kbps).
The basic idea behind a Call Shop business is to have a place where customers can make local, long distance or international phone calls. The main sources of revenues will come from the minutes customers are going to spend on the phone. So it all depends on the rates that you are going to setup, just make sure that they are lower than the ones offered by the providers of international call services.