According to the American Marketing Association, - "Marketing
is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large." A company, which
provides marketing services, should be capable of doing all the above listed.
IceHook provides modular, cloud based applications to telecom service providers that: manage rates, automate the offsite storage of CDR''s, and provide near real time routing analysis.