Redwire United States

RedWire has been providing quality Internet solutions since 1999. We provide a comprehensive portfolio of services to over 2,200 businesses located throughout Southern California . We operate our own highly reliable network with redundant broadband connec

Founded in 1999, RedWire has become one of the leading In-Building Broadband internet service providers in Southern California. The RedWire network currently covers over 475 buildings and has a customer base of over 2,200 businesses using its services. The client base spans from San Diego to Los Angeles. RedWire currently offers broad communications services of Broadband internet access, email, Voice over Internet Protocol (VoIP), web hosting, colocation, Virtual Private Networks (VPN), Network Security and network monitoring. The San Diego-based company is currently made up of 34 employees and growing.RedWire`s customer base consists primarily of small businesses with less than 25 employees. While the network is scalable to handle larger companies, the focus is toward a target market of SMBs, which have fewer than 1,000 employees. Most of the current client base operates from some type of commercial office building, with some residential multi-unit apartments also being serviced. The Company`s customers operate in a variety of industries including financial services, technology, communications, healthcare, real estate, and law. Most clients rely on reliable internet access in order to conduct daily operations.RedWire`s history has been one of perseverance, founded at the height of the telecommunication industry boom. By implementing operational cost savings measures, the company successfully navigated through a difficult three years in which most businesses dramatically limited spending on new communication systems. Through it all, Broadband Services remained vital for companies to compete in an ever-increasing online environment for conducting daily business.The Southern California marketplace was truly a fragmented market, where competitors spent capital expenditures building out new networks, many times prior to having an established customer base. Facing increased competition, the large regional Bell operating companies (RBOCs) in the area spent more on infrastructure equipment in order to retain customers. The "build first and customers will come" mentality of the late 1990s has been replaced by more rational spending on network equipment as revenue generating customer needs are real.During the telecom downturn from 2001-2003, many smaller internet service providers, competitive local exchange carriers (CLECs), and incumbent local exchange carriers (ILECs) went out of business or filed for bankruptcy. Equally important for RedWire, many telecom equipment manufacturers over built supply and ultimately sold their products below costs. RedWire withstood the competitive pressures of building an expensive top of the line network and concentrated on gradually building a client base and expanding access coverage to more office buildings. This allowed RedWire to save their limited cash resources, limit their burn rate, and purchase equipment needed for future infrastructure build-out at extremely low costs.After consolidation within the industry, today`s environment for RedWire still remains very competitive among large established phone carriers (RBOCs, ILECs, and CLECs), big cable companies often called multi-service operators (MSOs), and other smaller telecommunication companies. RedWire finds itself in an industry with continuing equipment commodization, limited pricing differentiation, and similar product offerings. Ultimately, the main competitive distinction comes down to a dedication of addressing the needs of SMBs on a timely basis to compete against larger carriers. RedWire has shifted its sales focus from a low end pricing strategy to a more robust product offering providing value added services.RedWire was successful in building market share in Southern California by being the low price leader for small businesses. But RedWire has been forced to change its focus, as current Broadband prices have come down and more competitors are now offering similar low end pricing. As a result, RedWire is now offering a suite of services built on their own Broadband network and tailored to each customers needs.

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