According to the American Marketing Association, - "Marketing
is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large." A company, which
provides marketing services, should be capable of doing all the above listed.
IDC projected over 9 billion minutes of voice traffic to travel over worldwide packet networks in 2000, exceeding 135 billion minutes in 2004. Service revenue is projected at 1.6 billion in 2000 and 18.7 billion in 2004.