This service allows called party to listen to the audio or video announcements of callers before connection. The caller can choose a message that will be played and conditions by which the message will be plaid over. For example, before the subscriber answers the call, they will hear audio message with the name of the person who is calling.
IDC projected over 9 billion minutes of voice traffic to travel over worldwide packet networks in 2000, exceeding 135 billion minutes in 2004. Service revenue is projected at 1.6 billion in 2000 and 18.7 billion in 2004.