According to the American Marketing Association, - "Marketing
is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large." A company, which
provides marketing services, should be capable of doing all the above listed.
After many years in the VoIP industry supplying long distance service and VoIP technical support, AirStar Communications has decided to expand into the residential and business phone service.